Online Reputation Management
Online Reputation Management is something that the City of Bialystok would do well to invest as soon as possible to mitigate the damage, they are now rapidly becoming known as the “gay-Polish city.”
It could be considered as a stupid mistake. The new logo features a clear image Bialystok with the logo of a gay organization in New York.
And then? They are miles away. Nothing left. Why is it important?
However, in the modern digital world, it DOES matter.
The similarity was noticed by a visitor who wrote about on his blog.
In downtime between Christmas and New Year story was taken up by other bloggers and in no time, the threat of a perfectly respectable reputation Polish city. If you type “in Polish Bialystok logos of Google, the first page of all the stories about homosexuals mix-up. The Roman Catholic Church in Poland is very strong - will not be amused.
This is a classic example of how the brand can go terribly wrong when it fails. In a digital world, change the rules and the stakes are high - Bialystok spends 2.7 m Polish zloty (£ 675,000) on a new image campaign, and the result more quickly on their position as “gay city”.
This is only one example for the importance of Online Reputation Management.
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